2nd One was founded and introduced to the market in 2013. The Copenhagen based brand believes that jeans should be a way to explore your look; try on new colors, prints and styles season by season. The brand is currently available in 13 countries worldwide.
According to us, jeans should be an affordable luxury and a cool way to express your personal style.
Our ambition is to take cool jeans one step further by designing an edgy and different fashion statement which is easy to wear. With everything from classic and elegant denim, colorful prints to comfy fabrics, you have every opportunity to assemble your own very unique look.
We love jeans and we want what`s best for you. That`s why we make sure you can keep your wardrobe up to date with jeans in the latest colors and trends. Through four annual collections, we deliver jeans to the fashion-conscious, urban, and outgoing girl who loves to set the trend and aren`t afraid to try out new looks. We supply the colors, you paint the painting!