Twist & Tango is a Swedish fashion brand founded in 1995. The creative team behind the brand, wanted to make simple yet stylish “everyday clothes” with a variety of styles, garments and prints that they felt were missing on the market.
They immediately established a strong position on the Scandinavian market. The company has six concept stores in Sweden and a distribution through 450 selected retailers around the world.
For Twist & Tango style is really personal and fashion is the best way of expressing your personal style. Twist & Tango’s philosophy is based on their core values: FUN, SIMPLE, PERSONAL & FEMININE. They work with these keywords in everything they do.
The Twist & Tango silhouette is “effortless feminine” as they want to look feminine and feel great. By playing with details, materials, colours and print they add fun and character to the collections. Their design process always starts from a wardrobe perspective but each piece is also wearable on its own.
But Twist&Tango is not just an enterprise, they care how their business affects people and the environment. It’s very important to them that all products are manufactured in a way that is environmentally and socially sustainable.
Twist & Tango collaborates with the organization Ung Cancer Denmark to fight against this disease and to help the patients and their families.